• CPT’s > Custom Post Types (grouped content)
• Posts & Pages > actually the same thing they are both a type of CPT
• Shortcodes > used for repetitive text/data ie: delivery terms. We write it once, you just type [delivery-terms] in the page
• Frontend > the front face of your website
• Sitemap > the file that search engine’s use to provide an index of your site for SEO
• Backend > the admin interface for you
• Plugin > addition software tool that adds improved or essential functionality
• Yoast/Rank Math > used for improving SEO results
• PPC > Pay Per Click for ads
• Hosting > the space your website lives in
• Domain name > your internet address
• IP > the actually set of numbers for your website
• DNS > Domain Name Server acts as the internet’s “phonebook,” translating human-readable domain names to numbers, it’s quicker for systems to process numbers
• 404 > a page that tells a visitor that a page has moved (ask us to show you)
• 303 > a page redirect solution
• Templates > design layouts for pages, posts & CPT’s
• Archive > a collection of CPT items grouped on a page ie: your services / products
• Single Template > the design layout for single CPT item
• Pagespeed > used by search engines to assess the time it takse to load your website to a visitor, slow loading sites get marked down in search results, we aim for under 2.5 seconds
• Slider > a selection of moving images at the top of a page/post really bad for SEO & page speed
• Hero > normally the image at the top of the page