Posts & Pages > actually the same thing they are both a type of CPT
Shortcodes > used for repetitive text/data ie: delivery terms. We write it once, you just type [delivery-terms] in the page
Frontend > the front face of your website
Sitemap > the file that search engine’s use to provide an index of your site for SEO
Backend > the admin interface for you
Plugin > addition software tool that adds improved or essential functionality
Yoast/Rank Math > used for improving SEO results
PPC > Pay Per Click for ads
Hosting > the space your website lives in
Domain name > your internet address
IP > the actually set of numbers for your website
DNS > Domain Name Server acts as the internet’s “phonebook,” translating human-readable domain names to numbers, it’s quicker for systems to process numbers
404 > a page that tells a visitor that a page has moved (ask us to show you)
303 > a page redirect solution
Templates > design layouts for pages, posts & CPT’s
Archive > a collection of CPT items grouped on a page ie: your services / products
Single Template > the design layout for single CPT item
Pagespeed > used by search engines to assess the time it takse to load your website to a visitor, slow loading sites get marked down in search results, we aim for under 2.5 seconds
Slider > a selection of moving images at the top of a page/post really bad for SEO & page speed
